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Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
Let The Bean Shine
POWER TO THE CACAO
We’re here to change what chocolate stands for:
From junk
To Joy
From Commodity
To Craft
From sugary same-old
To rich, radiant cacao
We celebrate cacao as nature’s feel-good fuel.
Our story
Ecuador
The cacao wake up call
Back in 2007, our founder Richard had a revelation: the humble cacao bean isn’t just an ingredient - it’s chocolate’s main character. A natural powerhouse that’s been sparking human joy for thousands of years.
But modern bars chase sugar and sameness, burying this powerhouse ingredient under layers of over-processing, diluting and compromise.
Let the bean shine
Today, we’re a small but mighty team crafting cacao-led chocolate in Cambridge, sourcing fairly from Ecuador, and now stocked in supermarkets across the UK — proving chocolate can taste good and do good.
Cambridge
Cacao hits different
Cocoa? We don’t know her. We use cacao — the bean in its truest, tastiest, most powerful form. (Yes, they sound similar. But that tiny switch of letters = a big shift in flavour, feel, and philosophy.)
Most modern
choc
Cocoa
High-temp, high-processing
High heat & alkalising reduces natural compounds
Flatter, sweeter, same old flavour
Cacao
Lower-temp, minimally processed
Stays close to natural state aka lets the bean shine
Deep, complex, real-bean flavour
We think
nature
knows best
We Put More Cacao in
It’s chocolate with taste dialled up to 100.
To get there, we start with high-cacao recipes — from rich 55% bars right up to 100% pure cacao. More of the real stuff, less of the filler. Simple.
we keep our cool
We take a gentler approach to cacao. Instead of the high-heat roasting used in most chocolate, we take a gentler approach to keep its naturally bold flavour, compounds, and character intact. It’s cacao that’s closer to nature, letting the powerhouse bean do its thing.
we Raise the bar
We make chocolate that’s good for people and planet — sourcing sustainably from Ecuadorian farmer co-ops, paying more than fair trade prices, and crafting with care in our small Cambridge factory. We use organic, real ingredients too: nothing artificial, no shortcuts.