Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

Let The Bean Shine

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POWER TO THE CACAO

We’re here to change what chocolate stands for:

From junk

To Joy

From Commodity

To Craft

From sugary same-old

To rich, radiant cacao

We celebrate cacao as nature’s feel-good fuel.

how we make our chocolate

Our story

Ecuador

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The cacao wake up call

Back in 2007, our founder Richard had a revelation: the humble cacao bean isn’t just an ingredient - it’s chocolate’s main character. A natural powerhouse that’s been sparking human joy for thousands of years.

But modern bars chase sugar and sameness, burying this powerhouse ingredient under layers of over-processing, diluting and compromise.

Let the bean shine

Today, we’re a small but mighty team crafting cacao-led chocolate in Cambridge, sourcing fairly from Ecuador, and now stocked in supermarkets across the UK — proving chocolate can taste good and do good.

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Cambridge

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Cacao hits different

Cocoa? We don’t know her. We use cacao — the bean in its truest, tastiest, most powerful form. (Yes, they sound similar. But that tiny switch of letters = a big shift in flavour, feel, and philosophy.)

Most modern
choc

Cocoa

High-temp, high-processing

High heat & alkalising reduces natural compounds

Flatter, sweeter, same old flavour

Cacao

Lower-temp, minimally processed

Stays close to natural state aka lets the bean shine

Deep, complex, real-bean flavour

We think
nature
knows best

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We Put More Cacao in

It’s chocolate with taste dialled up to 100.
To get there, we start with high-cacao recipes — from rich 55% bars right up to 100% pure cacao. More of the real stuff, less of the filler. Simple.

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we keep our cool

We take a gentler approach to cacao. Instead of the high-heat roasting used in most chocolate, we take a gentler approach to keep its naturally bold flavour, compounds, and character intact. It’s cacao that’s closer to nature, letting the powerhouse bean do its thing.

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we Raise the bar

We make chocolate that’s good for people and planet — sourcing sustainably from Ecuadorian farmer co-ops, paying more than fair trade prices, and crafting with care in our small Cambridge factory. We use organic, real ingredients too: nothing artificial, no shortcuts.